Getting started with ResMax

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Have you ever felt the frustration of someone looking at their phone while you are talking to them? Based on a recent global study from Deloitte, mobile phone users check their device an average of 40 times per day!

 

As we aim to spread the light and warmth of hospitality, it's crucial that our front desk remain laser-focused on the guest in front of them, not answering reservations calls. Many of our hotels are missing the opportunity of the guest at hand and the potential guest on the phone by trying to multi-task. Our hotels receive hundreds of reservations calls each week that could be handled by trained sales professionals 24/7.

ResMax Can Enhance Your Hotel

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When your hotel joins ResMax, your reservation calls flow to our exclusively trained ResMax team to be handled as though they were on-site at the hotel.

 

This process provides a heightened level of responsiveness and accuracy while taking advantage of HRCC's proven track record and advanced reporting and metrics.  With over 3,000 hotels supported, ResMax drives an average 15% premium on transient, “like for like” reservations when comparing on property to HRCC agent performance.  The cost of ResMax is the second lowest only to web-direct bookings – and it’s directly linked to consumed revenue, at an average cost of 3.7%. You only pay for the booking when the guest stays at your hotel.

Features and Benefits

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Layers of Support

Trained in customer engagement techniques, our accredited Development Coaches support your team of exclusively trained agents by concentrating on Sales Behaviors and Revenue Optimization, driving consistently higher ADRs, Conversion and Cross-Sell.

ADR Premium

Reservations booked through ResMax have a higher ADR!  ResMax drives an average 15% premium on transient, “like for like” reservations when comparing on property to HRCC agent performance.

Real-Time Analytics

To consistently drive revenue and efficiencies, our integrated reports provide you with measurable, relevant and proprietary results, daily and monthly and yearly.

Auto Attendant

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With Auto Attendant, a caller will hear a customized greeting about your hotel specifically, and then have the chance to press "1" for a reservation, and the call flows to a professionally trained HRCC ResMax sales specialist.

​Some of the benefits include:

• 96% of all reservation calls are answered quickly by a professionally trained HRCC ResMax sales specialist.
• Reduces chance of lost revenue due to missed calls or long hold times.
• Reservations booked through ResMax deliver a higher ADR when comparing “like for like,” transient reservations, property performance vs. HRCC! The ResMax team is incentivized to drive revenue by consistently upselling your hotel, and selling packages when available and by overcoming objections through value-selling versus “fading rates.”
• Allows your front desk team to fully focus on your in-house guests.

Short ResMax Webinar Video

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Pricing

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Great news about pricing!  The old "cost per call" model is a thing of the past! The new pricing model directly links the value of ResMax to the cost.

Cost is based on consumed revenue driven from ResMax bookings, and limited to the first three nights of any stay. At an average rate of 3.7% ResMax is the second lowest cost booking channel.* Your ResMax Business Development Manager will thoroughly go over the pricing model with you as a part of the onboarding process.

*While 3.7% is the global average, international hotels may experience a slightly higher commission due to additional telecom costs.